Ideals Creative, an advertising agency focused on social-responsibility projects, recently launched a realistic campaign called "One Tama" which was brought to them by the youth empowerment organization Duyan ng Giting (Cradle of Valor).
One Tama, according to their website, started with the question, “If we want a better country, what can we do about it for one day?” The organizers then decided to focus the campaign not on a whole day, but on one action for the day to help our country make progress and to encourage everyone to privately commit to make good things happen. This is because the campaign, as they describe it, is not about waiting for changes to come from above — such as the government or a big dramatic event — but from below as well, meaning you and me.
To engage people in this very personal advocacy, One Tama launched its campaign with a website listing little activities that everyone can do amid the flurry of deadlines that come our way. At same time, they also promote people to share their own One Tama moments in various ways. To encourage more people to be more Juan Tama than Juan Tamad, they even tallied the number of the online actions shared with friends and the actions completed by readers. So far, only 199 One Tama Tasks have been done
Below are some of One Tama tasks that you might agree with and hopefully can try, too.
1. Stop crab mentality. Support one another!
2. If you’re a Filipino, travel around the Philippines first.
3. Say "I love you" more often to your parents.
4. Magpakabait kahit walang premyo or nakatingin.
5. Follow traffic rules and regulations.
You too can also be part of this campaign! To find out how you can join or make a contribution, click here.